An eCommerce Primer

Many small business owners will find the need to accept credit card payments for products and services offered on their website. When I set up my first ecommerce website I found the information surrounding online credit card purchases to be more confusing than any other aspect of marketing on the Internet. The reason as it […]

Online Shopping Carts – Preventing Customer Frustration Online

By West Andy There are millions of retail websites on the Internet that use online shopping carts to enable customers to order products or services online. If you’ve ever shopped online, however, you know that all online shopping carts are not created equal. Some are confusing to use, don’t allow you to make changes as […]

HAPPY HOLIDAYS & BEST WISHES FOR THE NEW YEAR

By Vera Lang HAPPY HOLIDAYS & BEST WISHES FOR THE NEW YEAR Taking this moment to wishing you a holy, healthy, happy Holidays and a marvelous 2008. May all your good-inspired projects (using any kind of software) come to fruition, bringing you lots of insights, work satisfaction and a delightful bottom line, day after day […]

Demographic targeting — the next big thing in PPC!

I want to take a few minutes to talk about a recent development in paid search — and its implications as a new Internet marketing tool. I’m talking about “demographic targeting,” something that both MSN AdCenter (in beta) and Google AdWords have just started offering. So let’s take a look at what it is and […]

Marketing Strategy: 7 Steps to Market Segmentation – part 2

part 2 of the article: STEP 4: Identify the determining dimensions Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power. Reviewing the needs and attitudes of those you included within each market […]

Marketing Strategy: 7 Steps to Market Segmentation – part 1

By Otilia Otlacan Market segmentation is widely defined as being a complex process consisting in two main phases: – identification of broad, large markets – segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. Everyone within the Marketing world knows and speaks of segmentation yet not […]

How I Got 70,000 Useless Visitors To My Site In One Day! ( Analysis of Social Bookmark Traffic)

Copyright © 2007 Titus Hoskins Recently, a page on one of my websites was bookmarked or listed on Digg, a popular social bookmark site. It gave me the perfect opportunity to study and analyze the traffic coming from these social media sites. Read to discover the advantages and disadvantages of social bookmark traffic and how […]

How to Stay in Touch With Your Customers During the Holidays

By Marte Cliff How many times have you gotten a holiday greeting card in the mail from a business and said (or thought) “Yeah, yeah, yeah.” Christmas cards, even when signed by the whole office staff, look more like an obligation than a true wish for happiness. So what can you do instead? How about […]

Green Consumers – An Attractive Emerging Market

By A. Lee Last week, Forrester Research fielded an exciting report ‘The Emerging Green Technology Consumer’ which concluded that “Consumer Electronics Companies Should Design And Market Environmentally Responsible Products And Services”. The Forrester survey (of 5,000 adults) identified 3 distinct segments of US technology consumers: The Bright Greens, 12 % of US adults. “These consumers […]

Branding Your Complete Customer Service Experience

By Vera Lang To build a strong brand with a loyal customer base, your business must create a complete chain of customer experiences with outcomes that your customers value and adore. Repeat business is the most profitable business, and so all business should aspire to build customer loyalty. Customer loyalty is based on customer service […]