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Site Publishers Must Actively Engage Online Users to Combat Audience Fragmentation

Although the growth of the Web audience is slowing and online news readership is flat, it is still possible to capture and retain new online audiences. According to a new research study published by JupiterResearch, “Best Practices in Networked Media: Countering Audience Fragmentation: “It is essential for content producers to focus on the things they […]

Online Affiliate Marketing Spending Continue to Grow to $3.3B in 2012

JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that affiliate marketing continues to play a key role in online marketers’ ability to reach and acquire customers. In 2008, online marketers have spent $2.1 billion on affiliate marketing fees, with US online affiliate marketing spending reaching […]

Economy To Significantly Slow US Online Holiday Sales

eBusiness & Channel Strategy Professionals Need To Focus On Customer Retention US online retail sales this holiday season will reach $44 billion, a 12 percent increase over last year and the slowest growth rate to date, according to Forrester Research, Inc. (Nasdaq: FORR). This year’s weakened growth is indicative of the difficult economic environment catching […]

Survey sheds light on N. American Gen X vs. Gen Y

Forrester Research, Inc. released the results of its 2008 North American Technographics® Benchmark survey, its largest annual data set about consumers’ technology adoption and attitudes, based on a mail survey of nearly 61,000 consumers representing 53,000 households in the US and Canada. A rich data asset for Consumer Market Research professionals’ product planning and go-to-market […]

Which Enterprise Web 2.0 Collaboration Technologies Will Grow, Which Will Decline

As IT departments struggle to justify technology spend during trying economic times and vendor companies look to capitalize on the exploding market for social technologies, Forrester Research, Inc. has released new research that tracks the business value, maturity, and future adoption of enterprise Web 2.0 collaboration tools. Forrester’s TechRadar™ methodology helps enterprise technology buyers understand […]

SEO Made Easy: Let the Search Engines Know Your Page is Relevant

This article is part of a series by Jonathan Leger, the famous Internet Marketeer. In this part 3 of 5, Leger focuses on search engine ‘communication’. He says: “In parts one and two of this five part tutorial, I discussed how to select and analyze the keywords that you should try and rank your page […]

Niche Marketing Explained

An article geared towards non-marketing people: One of the latest buzz phrases in the online business world is “niche marketing.” You have probably read that niche marketing is highly important on the Internet. If you are wondering what all this talk is about, I am going to try to explain what niche marketing means. I […]

Marketing During a Recession – part 2

Contuation of part 1 of the article: There are also opportunities to re-invigorate your brand. Use this occasion to re-educate your employees on the value of brand loyalty and how it helps to sustain sales during slower economic times. Tylenol did just this, and then translated its internal commitment into its external marketing. The company […]

Marketing During a Recession

Turn off the television. Avoid your radio. Line the bird cage with the morning paper. Why, you ask? The thunderous gloom and doom predictions of the Federal Reserve would lead one to believe we’ve got to stop spending and stuff our hard-earned cash under our mattresses. Whether we actually enter a recession or not is […]