Marketing During a Recession – part 2

Contuation of part 1 of the article: There are also opportunities to re-invigorate your brand. Use this occasion to re-educate your employees on the value of brand loyalty and how it helps to sustain sales during slower economic times. Tylenol did just this, and then translated its internal commitment into its external marketing. The company […]

Marketing During a Recession

Turn off the television. Avoid your radio. Line the bird cage with the morning paper. Why, you ask? The thunderous gloom and doom predictions of the Federal Reserve would lead one to believe we’ve got to stop spending and stuff our hard-earned cash under our mattresses. Whether we actually enter a recession or not is […]

Support Ticket System – How It Helps Your Company

Having a robust Internet marketing strategy certainly helps, but it does not necessarily guarantee the success of your online initiatives because what plays an equally important role is the effectiveness of your customer support services. Since the thing that will ultimately decide the fate of your online business is the level of faith entrusted upon […]

A New Model for Marketing

In the article ‘A new model for marketing’ in McKinsey Quarterly of November 2004, the consultants stated that “more than half of the CMOs we talked with said that a major restructuring of marketing models will be needed to solve this Rubik’s Cube of segments, products, channels, and media in a profitable way. “ McKinsey […]