Turn off the television. Avoid your radio. Line the bird cage with the morning paper. Why, you ask? The thunderous gloom and doom predictions of the Federal Reserve would lead one to believe we’ve got to stop spending and stuff our hard-earned cash under our mattresses.
Whether we actually enter a recession or not is still […]
April 02 2008 | Brand Positioning and Business Strategy & Transformation and Market Trends and Marketing Strategy | No Comments »
By A. Lee
Last week, Forrester Research fielded an exciting report ‘The Emerging Green Technology Consumer’ which concluded that “Consumer Electronics Companies Should Design And Market Environmentally Responsible Products And Services”.
The Forrester survey (of 5,000 adults) identified 3 distinct segments of US technology consumers:
The Bright Greens, 12 % of US adults.
“These consumers are concerned about […]
December 14 2007 | Market Trends and Niche Marketing and Target Marketing | No Comments »
As a small business it is important to be aware of the trends occurring within your market in order to assist you with your future business and marketing plans. Identifying the market trends that will impact on your business enables you to gain a competitive advantage.
November 30 2007 | Market Trends | No Comments »
