JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, has found that affiliate marketing continues to play a key role in online marketers’ ability to reach and acquire customers. In 2008, online marketers have spent $2.1 billion on affiliate marketing fees, with US online affiliate marketing spending reaching [...]
eBusiness & Channel Strategy Professionals Need To Focus On Customer Retention US online retail sales this holiday season will reach $44 billion, a 12 percent increase over last year and the slowest growth rate to date, according to Forrester Research, Inc. (Nasdaq: FORR). This year’s weakened growth is indicative of the difficult economic environment catching [...]
Forrester Research, Inc. released the results of its 2008 North American Technographics® Benchmark survey, its largest annual data set about consumers’ technology adoption and attitudes, based on a mail survey of nearly 61,000 consumers representing 53,000 households in the US and Canada. A rich data asset for Consumer Market Research professionals’ product planning and go-to-market [...]
Turn off the television. Avoid your radio. Line the bird cage with the morning paper. Why, you ask? The thunderous gloom and doom predictions of the Federal Reserve would lead one to believe we’ve got to stop spending and stuff our hard-earned cash under our mattresses. Whether we actually enter a recession or not is [...]
By A. Lee Last week, Forrester Research fielded an exciting report ‘The Emerging Green Technology Consumer’ which concluded that “Consumer Electronics Companies Should Design And Market Environmentally Responsible Products And Services”. The Forrester survey (of 5,000 adults) identified 3 distinct segments of US technology consumers: The Bright Greens, 12 % of US adults. “These consumers [...]
As a small business it is important to be aware of the trends occurring within your market in order to assist you with your future business and marketing plans. Identifying the market trends that will impact on your business enables you to gain a competitive advantage.