An article geared towards non-marketing people:
One of the latest buzz phrases in the online business world is “niche marketing.” You have probably read that niche marketing is highly important on the Internet. If you are wondering what all this talk is about, I am going to try to explain what niche marketing means.
I have read […]
May 03 2008 | Brand Positioning and Niche Marketing | No Comments »
Turn off the television. Avoid your radio. Line the bird cage with the morning paper. Why, you ask? The thunderous gloom and doom predictions of the Federal Reserve would lead one to believe we’ve got to stop spending and stuff our hard-earned cash under our mattresses.
Whether we actually enter a recession or not is still […]
April 02 2008 | Brand Positioning and Business Strategy & Transformation and Market Trends and Marketing Strategy | No Comments »
By Vera Lang
HAPPY HOLIDAYS & BEST WISHES FOR THE NEW YEAR
Taking this moment to wishing you a holy, healthy, happy Holidays and a marvelous 2008. May all your good-inspired projects (using any kind of software) come to fruition, bringing you lots of insights, work satisfaction and a delightful bottom line, day after day ! […]
December 25 2007 | Marketing Strategy | No Comments »
I want to take a few minutes to talk about a recent development in paid search — and its implications as a new Internet marketing tool.
I’m talking about “demographic targeting,” something that both MSN AdCenter (in beta) and Google AdWords have just started offering. So let’s take a look at what it is and why […]
December 20 2007 | Direct Marketing and Niche Marketing and PPC, pay per click and Target Marketing | No Comments »
part 2 of the article:
STEP 4: Identify the determining dimensions
Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power.
Reviewing the needs and attitudes of those you included within each market segment can […]
December 19 2007 | Market Segmentation and Marketing Strategy | No Comments »
By Otilia Otlacan
Market segmentation is widely defined as being a complex process consisting in two main phases:
- identification of broad, large markets
- segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.
Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand […]
December 18 2007 | Market Segmentation and Marketing Strategy | 1 Comment »
By A. Lee
Last week, Forrester Research fielded an exciting report ‘The Emerging Green Technology Consumer’ which concluded that “Consumer Electronics Companies Should Design And Market Environmentally Responsible Products And Services”.
The Forrester survey (of 5,000 adults) identified 3 distinct segments of US technology consumers:
The Bright Greens, 12 % of US adults.
“These consumers are concerned about […]
December 14 2007 | Market Trends and Niche Marketing and Target Marketing | No Comments »
By Vera Lang
To build a strong brand with a loyal customer base, your business must create a complete chain of customer experiences with outcomes that your customers value and adore.
Repeat business is the most profitable business, and so all business should aspire to build customer loyalty. Customer loyalty is based on customer service experiences. […]
December 12 2007 | Brand Positioning and CMO and Customer Service and Marketing Strategy and Sales | 2 Comments »
What is it and why is it important?
Website conversion is quite simply the conversion of the incoming traffic to sales. It is the crucial indicator of the success of your business. Your website might be receiving tons of traffic but if you’re not able to convert them into sales, it’s all effort gone to waste. […]
December 08 2007 | Lead Conversion and Sales and Target Marketing | No Comments »
Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized topics or collections of information organized into a tree like structure where categories are used to define each groups association.
Large directories like Yahoo tend to […]
December 04 2007 | Niche Marketing | No Comments »
