An article geared towards non-marketing people:
One of the latest buzz phrases in the online business world is “niche marketing.” You have probably read that niche marketing is highly important on the Internet. If you are wondering what all this talk is about, I am going to try to explain what niche marketing means.
I have read […]
May 03 2008 | Brand Positioning and Niche Marketing | No Comments »
Turn off the television. Avoid your radio. Line the bird cage with the morning paper. Why, you ask? The thunderous gloom and doom predictions of the Federal Reserve would lead one to believe we’ve got to stop spending and stuff our hard-earned cash under our mattresses.
Whether we actually enter a recession or not is still […]
April 02 2008 | Brand Positioning and Business Strategy & Transformation and Market Trends and Marketing Strategy | No Comments »
By Vera Lang
To build a strong brand with a loyal customer base, your business must create a complete chain of customer experiences with outcomes that your customers value and adore.
Repeat business is the most profitable business, and so all business should aspire to build customer loyalty. Customer loyalty is based on customer service experiences. […]
December 12 2007 | Brand Positioning and CMO and Customer Service and Marketing Strategy and Sales | 2 Comments »
To successfully start and run a business and earn consistent profit, the business needs to be based upon certain fundamental tried and test business platforms. These platforms are independent of the business and it is believed that the reason for failure of many business of the failure to pay attention to certain core elements of […]
November 13 2007 | Advertising & Promotion and Brand Positioning and Market Segmentation and Marketing Strategy and Pricing Strategy and Product & Category Marketing and Sales & Marketing Channels and Target Marketing | No Comments »
In the article ‘A new model for marketing’ in McKinsey Quarterly of November 2004, the consultants stated that “more than half of the CMOs we talked with said that a major restructuring of marketing models will be needed to solve this Rubik’s Cube of segments, products, channels, and media in a profitable way. “
McKinsey interviewed […]
November 08 2007 | Brand Positioning and Business Strategy & Transformation and Market Segmentation and Marketing Strategy | No Comments »
If I told you that five minutes after reading this you could have a web site up and running that can promote your online business, boost your traffic, provide better customer service, and help you make more sales… would you believe me?
How about if I added that you can do all of this for FREE?
Skeptical? […]
October 26 2007 | Advertising & Promotion and Blog, RSS and Brand Positioning | No Comments »
Copyright © 2007 Joel Sussman
As a salesperson or the owner of a small business, do you consider yourself to be qualified, experienced, and dependable? More importantly, have 95% of your customers had a satisfying experience doing business with you or your company? If your answer is ‘yes’ to all those questions, then your services or […]
September 30 2007 | Brand Positioning and Marketing Strategy | No Comments »
Copyright © 2007 Joel Sussman
One of the disadvantages of traditional marketing is that it often lacks credibility. Why should someone believe you when they know you’re trying to sell them something? However, there are free or inexpensive techniques for gaining business-building, positive exposure through a number of channels that may not be occurring to you […]
September 22 2007 | Brand Positioning and Email Marketing and PR, Public Relations and SEO, Search Engine Optimization | No Comments »
