Site Publishers Must Actively Engage Online Users to Combat Audience Fragmentation

Although the growth of the Web audience is slowing and online news readership is flat, it is still possible to capture and retain new online audiences. According to a new research study published by JupiterResearch, “Best Practices in Networked Media: Countering Audience Fragmentation: “It is essential for content producers to focus on the things they […]

7 Marketing Ideas to Expand Your Customer Base and Profits

Copyright © 2007 Joel Sussman How do you grab people’s attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you’ve identified the secret to achieving tremendous sales and marketing success in your chosen business or field. To complicate matters, however, the potential answers are as […]