Niche Marketing Explained

An article geared towards non-marketing people: One of the latest buzz phrases in the online business world is “niche marketing.” You have probably read that niche marketing is highly important on the Internet. If you are wondering what all this talk is about, I am going to try to explain what niche marketing means. I […]

Demographic targeting — the next big thing in PPC!

I want to take a few minutes to talk about a recent development in paid search — and its implications as a new Internet marketing tool. I’m talking about “demographic targeting,” something that both MSN AdCenter (in beta) and Google AdWords have just started offering. So let’s take a look at what it is and […]

Green Consumers – An Attractive Emerging Market

By A. Lee Last week, Forrester Research fielded an exciting report ‘The Emerging Green Technology Consumer’ which concluded that “Consumer Electronics Companies Should Design And Market Environmentally Responsible Products And Services”. The Forrester survey (of 5,000 adults) identified 3 distinct segments of US technology consumers: The Bright Greens, 12 % of US adults. “These consumers […]

The Power of Web Directories

Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized topics or collections of information organized into a tree like structure where categories are used to define each groups association. Large directories like Yahoo tend […]

Can you create your own Niche Affiliate Marketing Program?

Creating your own niche affiliate marketing program can be easier than you think! Niche marketing is simple: meeting a unique need for a certain product or service that no one else has met yet. People don’t understand niche marketing, so they don’t fully use it to their advantage. Your website may already be based on […]

Harness the Sales Power of Niche Marketing

Copyright © 2007 Joel Sussman The key to attracting new customers to your business, whether online or off, lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant from the irrelevant, the safe from the potentially hazardous, the […]