An article geared towards non-marketing people: One of the latest buzz phrases in the online business world is “niche marketing.” You have probably read that niche marketing is highly important on the Internet. If you are wondering what all this talk is about, I am going to try to explain what niche marketing means. I [...]
Marketing During a Recession
April 2, 2008 By Leave a Comment
Turn off the television. Avoid your radio. Line the bird cage with the morning paper. Why, you ask? The thunderous gloom and doom predictions of the Federal Reserve would lead one to believe we’ve got to stop spending and stuff our hard-earned cash under our mattresses. Whether we actually enter a recession or not is [...]
HAPPY HOLIDAYS & BEST WISHES FOR THE NEW YEAR
December 25, 2007 By Leave a Comment
By Vera Lang HAPPY HOLIDAYS & BEST WISHES FOR THE NEW YEAR Taking this moment to wishing you a holy, healthy, happy Holidays and a marvelous 2008. May all your good-inspired projects (using any kind of software) come to fruition, bringing you lots of insights, work satisfaction and a delightful bottom line, day after day [...]
Demographic targeting — the next big thing in PPC!
December 20, 2007 By Leave a Comment
I want to take a few minutes to talk about a recent development in paid search — and its implications as a new Internet marketing tool. I’m talking about “demographic targeting,” something that both MSN AdCenter (in beta) and Google AdWords have just started offering. So let’s take a look at what it is and [...]
Marketing Strategy: 7 Steps to Market Segmentation – part 2
December 19, 2007 By Leave a Comment
part 2 of the article: STEP 4: Identify the determining dimensions Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power. Reviewing the needs and attitudes of those you included within each market [...]
Marketing Strategy: 7 Steps to Market Segmentation – part 1
December 18, 2007 By Leave a Comment
By Otilia Otlacan Market segmentation is widely defined as being a complex process consisting in two main phases: – identification of broad, large markets – segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. Everyone within the Marketing world knows and speaks of segmentation yet not [...]
Green Consumers – An Attractive Emerging Market
December 14, 2007 By Leave a Comment
By A. Lee Last week, Forrester Research fielded an exciting report ‘The Emerging Green Technology Consumer’ which concluded that “Consumer Electronics Companies Should Design And Market Environmentally Responsible Products And Services”. The Forrester survey (of 5,000 adults) identified 3 distinct segments of US technology consumers: The Bright Greens, 12 % of US adults. “These consumers [...]
Branding Your Complete Customer Service Experience
December 12, 2007 By Leave a Comment
By Vera Lang To build a strong brand with a loyal customer base, your business must create a complete chain of customer experiences with outcomes that your customers value and adore. Repeat business is the most profitable business, and so all business should aspire to build customer loyalty. Customer loyalty is based on customer service [...]
How to improve your website conversions
December 8, 2007 By Leave a Comment
What is it and why is it important? Website conversion is quite simply the conversion of the incoming traffic to sales. It is the crucial indicator of the success of your business. Your website might be receiving tons of traffic but if you’re not able to convert them into sales, it’s all effort gone to [...]
The Power of Web Directories
December 4, 2007 By Leave a Comment
Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized topics or collections of information organized into a tree like structure where categories are used to define each groups association. Large directories like Yahoo tend [...]