Financial success in the network marketing industry is not a secret. It is a systematic science. There are specific ingredients required of you to be able to have the phenomenal financial success you have always dreamed. There are two crucial ingredients in order to have phenomenal success in the direct sales marketing industry. Most people [...]
Components Of A Marketing Strategy
November 13, 2007 By Leave a Comment
To successfully start and run a business and earn consistent profit, the business needs to be based upon certain fundamental tried and test business platforms. These platforms are independent of the business and it is believed that the reason for failure of many business of the failure to pay attention to certain core elements of [...]
A New Model for Marketing
November 8, 2007 By Leave a Comment
In the article ‘A new model for marketing’ in McKinsey Quarterly of November 2004, the consultants stated that “more than half of the CMOs we talked with said that a major restructuring of marketing models will be needed to solve this Rubik’s Cube of segments, products, channels, and media in a profitable way. “ McKinsey [...]
Referral Marketing Is Target Marketing At Its Best
November 8, 2007 By Leave a Comment
Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off looking in all the wrong places. If they seek referrals at all, most small business owners think only of their clients. Now, your existing clients can be a good source of referrals. And when [...]
Strategy before Tactics
November 7, 2007 By Leave a Comment
The title of today’s article captures the single greatest small business marketing mistake I encounter – and I encounter it every single day. Small business owners often fall prey to the marketing whim of the week, chasing every new way to do direct mail or draw web site visitors they encounter, because they have no [...]
How-To Cash In on the Internet Bandwagon
November 6, 2007 By Leave a Comment
Every now and again, a big deal will go through, and people who have never seriously considered an internet business, start thinking about their own online business. The Google – YouTube deal is just one such deal. Chad Hurley and Steve Chen started YouTube “in their garage” – likely in their living room office – [...]
7 Marketing Ideas to Expand Your Customer Base and Profits
November 2, 2007 By Leave a Comment
Copyright © 2007 Joel Sussman How do you grab people’s attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you’ve identified the secret to achieving tremendous sales and marketing success in your chosen business or field. To complicate matters, however, the potential answers are as [...]
How to Rank #1 in the Search Engines Blogging and Make Huge Profit
October 26, 2007 By Leave a Comment
If I told you that five minutes after reading this you could have a web site up and running that can promote your online business, boost your traffic, provide better customer service, and help you make more sales… would you believe me? How about if I added that you can do all of this for [...]
Differentiate and Dominate
October 13, 2007 By Leave a Comment
Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs. No, before any of those things will really have any impact on your [...]
Another day in Cyberworld – State of Retailing Online 2007
October 4, 2007 By Leave a Comment
eTailers are continuing to improve online marketing and offerings for sophisticated and consistently positive customer interaction. This responds to ever-increasing web-savvy and expectations of online shoppers. – Such is the conclusion of a survey of 150 retails by shop.com and Forrester Research called ‘State of Retailing Online 2007′, which report was published this September. The [...]