Archive for the 'Product & Category Marketing' Category

Components Of A Marketing Strategy

To successfully start and run a business and earn consistent profit, the business needs to be based upon certain fundamental tried and test business platforms. These platforms are independent of the business and it is believed that the reason for failure of many business of the failure to pay attention to certain core elements of […]

November 13 2007 | Advertising & Promotion and Brand Positioning and Market Segmentation and Marketing Strategy and Pricing Strategy and Product & Category Marketing and Sales & Marketing Channels and Target Marketing | No Comments »

Do ebooks sell?

Copyright © 2007 Patric Chan
Despite what you may be told, the answer is and always will be ‘yes’.
People have and always will be prepared to pay for information in ebook format.
You see, one of the strongest human desires is to learn, to be educated and to better ourselves, no matter what the subject is. It […]

August 11 2007 | Digital Information Products and Product & Category Marketing | No Comments »

Some tips about creating an info-product

Copyright © 2007 Patric Chan
We all have problems right?
Products and services are there to help us solve those problems. Your products created are the solutions to problems. So when there’s a problem, there’s an opportunity for you to make money online.
But sometimes, when you’ve found a problem, there’s already products created to solve it. This […]

July 09 2007 | Product & Category Marketing | No Comments »