I’m talking about “demographic targeting,” something that both MSN AdCenter (in beta) and Google AdWords have just started offering. So let’s take a look at what it is and why you might want to add it to your Internet marketing strategies.

What is “demographic targeting?

Simply put, demographic targeting lets you zero in on an audience that shares a specific trait or characteristic, such as men aged 35 to 44 or people who earn over $50,000 per year.

Why use it?

Demographic targeting lets you zero in on the people who are most likely to be looking for what you’re selling.

If, for example, you sell health products geared toward menopausal women, then demographic targeting gives you a way to put your ads in front of only women in the menopausal age group.

You’ll pay more money for each click on your ad, but your overall return on investment (ROI) should still be much higher when you consider that your traffic is more qualified.

Who can you target?

Who you can target — and the exact costs — vary depending on the search engine. Let’s take a quick look at the differences between AdCenter and AdWords:

MSN Ad Center (still in beta): AdCenter’s targeting features let you display your ads to key audiences who are performing searches using your keywords.

You can target searchers by geographic location, gender, age, and the time of day or week, and you can even apply a combination of targets.

With targeted search, you may be able to achieve a higher position for competitive keywords than your competitors — that is, if your competition doesn’t apply the same targets.

MSN will even provide you with data to help you determine whether your keywords are appropriate for your demographic.

Google AdWords: Unlike AdCenter, AdWords does not provide demographic data that will allow you to better target your keywords. Instead, you can target specific AdSense publisher sites — sites that fit a particular demographic — to display your ads on.

Besides being able to target audiences by geography, gender, age group, and annual household income, you can also target sites based on ethnicity and whether or not households have children. Like AdCenter, you can select a combination of characteristics to really drill down to the most qualified people possible. There’s no doubt that demographic targeting has real potential as a great new Internet marketing strategy. And I definitely think you’ll be seeing a lot more of it in the near future, so keep your eyes peeled.

Copyright 2007 by My Personal CMO .com. All Rights Reserved.

There are two crucial ingredients in order to have phenomenal success in the direct sales marketing industry.

Most people who try their hand at network marketing fail because they lack the knowledge of two crucial and necessary ingredients to guarantee unbelievable success.

Two Crucial Ingredients That Guarantee Network Marketing Success:

1. Communication

2. Leads

Effective communication and leads will guarantee your success.

If you do not know how to generate an endless supply of people interested in what you are selling you will fail every single time. And if you do not know how to effectively communicate what problem your product solves you will fail every single time.

First let me talk about how to effectively communicate. Good communication really is not as difficult as a lot of so-called gurus make it seem to be. That is because a lot of people who call themselves experts use all types of psychological tricks and gimmicks to make a consumer buy. But tricks and gimmicks only create a buyer, not a business partner.

All you really need to effectively communicate is honesty. If you look around at the truly successful people in sales you will see they are all very honest people.

I have personally lost sales from telling people the truth. But as many sales as I have lost by being honest with someone, I have gained far more awesome business partners because I simply gained their trust with my honesty.

If you truly want to become wealthy, be honest with people when you are communicating. If you lose some sales because you are truthful that is not your problem.

Another reason why people have a hard time communicating their product is because the product is lacking somewhere. Either the product really is not that great or it is great but you are targeting the wrong market. So be sure that when you start a direct sales business that the product is something a lot of people really need.

Second, I will talk about the ability to generate an endless supply of leads. There are three ways you can generate endless leads. Buy leads, create leads, or talking to people you already know.

Well, unless you are already rich, buying leads is out of the question. And after you talk to all the people you know, you will eventually run out of people to talk to. So your best option is to gain an education of how to create an endless supply of your own leads.

In order to do this you need to gain an education in marketing by leveraging various lead generation resources. The biggest lead generation resource today is the Internet. Once you understand how to leverage the automated power of the Internet, there is nothing that will be able to stop you from getting all the leads you want.

The catch is that it does take time and practice to perfect the skill of marketing on the Internet to generate all the leads you want. But once you have your leads, all you need to do is be honest with your prospects and a certain number will always join your business if you are able to solve their problems.

Well, I did say that there are two crucial ingredients needed to be successful but in all actuality there are actually three.

The third crucial ingredient needed is the ability to never quit, never give up. You need to think like a champion, work like a champion, act like a champion.

No matter how honest you are in your communication, no matter how great your ability to create your own leads, there will still be periods of failure along your quest to achieve financial freedom. So never quit and you will be victorious. You will achieve greatness and nothing in the world can take your greatness away from you.

Copyright 2007 by My Personal CMO .com. All Rights Reserved.

The information provide is not exhaustive but in the opinion of the author these core elements when implemented will service to act as a sure and solid foundation for your business whether it is home based or whether you are running your own business unit within a larger corporation. Pay attention to the four areas below and work out a plan to constantly refine and update.

Category Marketing : You should know and should take time to sit down and plan out which category of the market your product or service fits into. What is meant by this ? consider the manufacturer’s of cars – when they are planning to produce a new car they determine the category of car which will be produced at the design stage. That is to say, the car could be a Mini Car, a Sports Utility Vehicle, a Multi Purpose Vehicle, a Sports Car, a Soft Top convertible and so the list can goes on.

A car is not just a car – the master category of car (your product or service) can and must be split up to provide a solid foundation from which to launch your business. To define the category for your business, take a blank piece of paper, consider the example of the cars and try to come up with at least five different categories in which your product or service can be placed.

Market Segmentation : This deals with the other side of the spectrum after considering Category Marketing, this looks at the end users or the market place whereas Category Marketing focusses on you, your product and your company’s services. Marketing Segmentation looks at splitting up the target market into group for which you can use to target your product and service to.

The market can be segmented by Race, Age, Earning Capacity, Living Area, Maritial Status, Disposable Income etc, etc which when devised correctly will give you a firm base for which Category of product you can sell to a particular Market Segment.

Channel Marketing : Every product or service must pass through a Marketing Channel in order to reach the end user. Most successful businesses today use multiple channels through which to reach their target market and your business should be the same. Examples of marketing channels are Retail Store, Networking Events, Distribution Warehouses, Shopping Malls, Telephone, Mail and the Internet. You should consider what you wish your primary channel to market to be and focus on this and then work on having a few secondary channels to market.

Develop most of your sales and communication tools for your primary market which will be in line with the Category of product and the particular Market Segment which you are looking to address. I consider the internet to be one of the most important Marketing Channels no matter what business you are in and I find the vast majority of my clients on a worldwide basis this way as I have developed significant expertise in this field.

Ideal Client Profile : Based on your definition of all of the above you should be able to develop and ideal client profile, this will tell you the type of person who is most likely to buy from you and with whom you are able to develop and long term relationship. The client profile will show which segment(s) of the market your client come along with the category of product that they prefer to purchase from you. Along with this you will understand through which marketing channel they prefer to purchase from you.

When working on your business focusing in on these key points will serve you will to take your business results to the next level.

About the Author

Article source: ContentLog.com.

Author Stephen C Campbell is an Internet Marketer & Business Consultant, he coaches clients on how to use the internet to drive their offline business. Learn more about his resources at http://www.EmailMarketingInformationCenter.Com/

Copyright 2007 by My Personal CMO .com. All Rights Reserved.

Niche marketing is simple: meeting a unique need for a certain product or service that no one else has met yet. People don’t understand niche marketing, so they don’t fully use it to their advantage.

Your website may already be based on a broad niche market. Regardless of your niche, the more you narrow it down, the more potential you have for a hefty profit.

First, you may wish to select a larger niche market, and then further specialize by choosing one or more sub-niches. Narrowing your focus, or becoming an “expert” in a sub-specialty, will help you to meet specific needs that your customers may have previously had difficulty meeting on their own.

Targeted niche marketing allows you to focus in on a specific group that has a high demand for your product. When someone is looking for a particular item, they are usually first looking for information about the item and then where to buy.

Once you have located your targeted market you can provide them with what they are looking for. That translates into more money with less work for you.

Your job, profession, or your hobby can also provide a niche market. Maybe you could grab the interest of a niche group with one of your special interests. For example, internet marketers, direct mail, and mail order markets often write books on unique topics. On the internet these items are sold as “e-zines” or “e-books”.

Once you have found a profitable niche, determine what your business plan will be for your niche marketing program. Some folks prefer to sell products that others make, but they are related to their niche. They can accomplish this through affiliate marketing, where they advertise the product on their site, and then the buyer is linked to the vendor’s site. If the potential buyer makes a purchase the affiliate marketer receives a commission check directly from the vendor.

Some marketers even prefer to develop their own products.

By selling a product you have made yourself, you won’t have to share the profit with a wholesaler or manufacturer. The only way to guarantee high on-line profitability, whether you are a seasoned internet marketer or a novice to the whole “make money on-line thing,” is to establish your own niche affiliate marketing program with a network of highly targeted niche websites.