Archive for the 'Strategic Alliances' Category

Effectively Using Overture/Yahoo To Get Website Visitors

Effectively Using Overture/Yahoo To Get Website Visitors
Overture or now called Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the net was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at all time high [...]

February 23 2009 | Marketing Metrics and Strategic Alliances | No Comments »

How-To Cash In on the Internet Bandwagon

Every now and again, a big deal will go through, and people who have never seriously considered an internet business, start thinking about their own online business.
The Google – YouTube deal is just one such deal.
Chad Hurley and Steve Chen started YouTube “in their garage” – likely in their living room office – but a [...]

November 06 2007 | Strategic Alliances | No Comments »