Demographic targeting — the next big thing in PPC!

I want to take a few minutes to talk about a recent development in paid search — and its implications as a new Internet marketing tool. I’m talking about “demographic targeting,” something that both MSN AdCenter (in beta) and Google AdWords have just started offering. So let’s take a look at what it is and […]

Green Consumers – An Attractive Emerging Market

By A. Lee Last week, Forrester Research fielded an exciting report ‘The Emerging Green Technology Consumer’ which concluded that “Consumer Electronics Companies Should Design And Market Environmentally Responsible Products And Services”. The Forrester survey (of 5,000 adults) identified 3 distinct segments of US technology consumers: The Bright Greens, 12 % of US adults. “These consumers […]

How to improve your website conversions

What is it and why is it important? Website conversion is quite simply the conversion of the incoming traffic to sales. It is the crucial indicator of the success of your business. Your website might be receiving tons of traffic but if you’re not able to convert them into sales, it’s all effort gone to […]

Components Of A Marketing Strategy

To successfully start and run a business and earn consistent profit, the business needs to be based upon certain fundamental tried and test business platforms. These platforms are independent of the business and it is believed that the reason for failure of many business of the failure to pay attention to certain core elements of […]

Referral Marketing Is Target Marketing At Its Best

Most small business owners miss the boat when it comes to getting a constant flow of referrals because they start off looking in all the wrong places. If they seek referrals at all, most small business owners think only of their clients. Now, your existing clients can be a good source of referrals. And when […]

7 Marketing Ideas to Expand Your Customer Base and Profits

Copyright © 2007 Joel Sussman How do you grab people’s attention, arouse their interest, trigger their desire, and motivate them to take action? Answer that four-part question correctly and you’ve identified the secret to achieving tremendous sales and marketing success in your chosen business or field. To complicate matters, however, the potential answers are as […]

5 Opt In List Management Secrets That Really Work

Do you have a list of your own? And how are you going about building it. Let’s talk for a minute about opt in email list marketing. When you break it down you come up with components. 1. Email marketing 2. Lists 3. Opt in If you do Internet marketing you should be doing email […]

Harness the Sales Power of Niche Marketing

Copyright © 2007 Joel Sussman The key to attracting new customers to your business, whether online or off, lies in understanding a few simple things about how the brain works. Usually at an unconscious level, people are constantly scanning their environment to separate the relevant from the irrelevant, the safe from the potentially hazardous, the […]

Email Marketing Basics Part#1: Introduction to Email Marketing

The phenomenon of emarketing is, of course, the age-old practice of direct marketing/advertising remade in modern dress. “Direct marketing” is often used interchangeably with “direct mail.” But it can range from the catalog that arrives along with your letters and the advertisement inside your billing statement to the flyer slipped under your windshield and even […]