Effectively Using Overture/Yahoo To Get Website Visitors

Effectively Using Overture/Yahoo To Get Website Visitors Overture or now called Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the net was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at all time […]

You Can’t Improve What You Don’t Measure

One of the most powerful, yet underutilized tools, in marketing is tracking. By that I mean some form of measuring the success and failure of marketing initiatives. For most this practice might begin and end at measuring the response rate of a direct mail piece. What I am talking about though is a systematic approach […]