Archive for the 'Email Marketing' Category
Copyright © 2007 Joel Sussman
One of the disadvantages of traditional marketing is that it often lacks credibility. Why should someone believe you when they know you’re trying to sell them something? However, there are free or inexpensive techniques for gaining business-building, positive exposure through a number of channels that may not be occurring to you […]
September 22 2007 | Brand Positioning and Email Marketing and PR, Public Relations and SEO, Search Engine Optimization | No Comments »
Do you have a list of your own? And how are you going about building it. Let’s talk for a minute about opt in email list marketing. When you break it down you come up with components.
1. Email marketing
2. Lists
3. Opt in
If you do Internet marketing you should be doing email marketing. If you do […]
September 15 2007 | Email Marketing and Target Marketing | No Comments »
Email is proving itself to be one of more cost-effective marketing tools available – which is why some 68 percent of medium- to large-sized U.S. firms incorporated email into their marketing strategies in 2000.
Several attributes account for the rise of email as a marketing tool:
Faster Prep Time
Depending on the campaign creation tools that you use, […]
September 01 2007 | Email Marketing | No Comments »
The phenomenon of emarketing is, of course, the age-old practice of direct marketing/advertising remade in modern dress. “Direct marketing” is often used interchangeably with “direct mail.” But it can range from the catalog that arrives along with your letters and the advertisement inside your billing statement to the flyer slipped under your windshield and even […]
August 10 2007 | Email Marketing and Target Marketing | No Comments »
