Forrester’s TechRadar™ methodology helps enterprise technology buyers understand which emerging technologies they should consider adopting and those they should consider retiring — and when.

According to Forrester, social networking tools and internal wikis will have the greatest impact on workplace collaboration. Technologies such as forums and RSS have a future in the enterprise but are currently underused, while podcasts have a limited future as an enterprise tool to increase productivity and enhance collaboration.

The study is the latest in the TechRadar series, Forrester’s research methodology used to predict the success of a set of related technologies over the next decade. The enterprise Web 2.0 analysis provides insight for two roles: Information & Knowledge Management professionals and Vendor Strategy professionals.

“Web 2.0 collaboration technologies solve problems that enterprises have today, but most companies have not used these tools anywhere near their potential,” said Gil Yehuda, senior analyst, Forrester Research. “This new research illustrates to enterprise users where the smart money is invested and where to place their strategic bets. In the current economic climate, Forrester believes collaboration tools can save enterprises operation costs by getting people and processes together quickly and efficiently.”

“While so much of the buzz around Web 2.0 has focused on the business-to-consumer market, the greatest opportunity today for vendors is in the business-to-business collaboration space,” said Oliver Young, analyst, Forrester Research. “Some Web 2.0 collaboration technologies have shown a faster-than-normal life cycle, so it is critical for vendors to take stock of the enterprise tools that have the greatest long-term potential and invest wisely in those technologies.”

Forrester previously estimated the enterprise Web 2.0 collaboration market will hit $1.8 billion by 2013. The enterprise Web 2.0 TechRadar study is based upon an analysis of previous research and interviews with industry experts, vendors responsible for building or implementing these technologies, and enterprise customers and users.

Forrester predicts the following Web 2.0 collaboration technologies will continue to experience growth:

* Social networks will transform the nature of work. Social networks provide context to content. Cultural resistance exists, but Forrester believes this will eventually break, allowing workers to connect with like-minded colleagues and enabling a collaboration channel that previously didn’t exist in the enterprise.
* Wikis help transform collaboration. One of the most promising Web 2.0 technologies for the enterprise, users report success with Wiki endeavors, particularly when sponsored by business leaders and connected to business processes, and the market shows signs of strong growth.
* Blogging is not going away — but it does not capture or hold the attention of an enterprise audience. Social networks will breathe new life into internal blogs by providing more context to blogged content, but Forrester found that blogging alone does not capture the attention of an enterprise audience.
* RSS is underappreciated in the enterprise. This ubiquitous technology provides a mechanism to get content to people where they need it, rather than expecting people to find it.

The following Web 2.0 technologies have large and resilient ecosystems and can last for several years or even decades, but over time, the markets will become highly consolidated, customer numbers will flatten, and revenues will level off or decline:

* Podcasting is on the decline. Users tell Forrester that podcasts in the context of enterprise productivity and collaboration are neither very engaging nor immersive, and the vendor landscape is shrinking.
* Forums are underused. While forums will continue on as a fundamental enabling technology for collaboration, the marketplace is flat, and forums will become part of larger community-focused packages.

Other technologies included in the TechRadar include microblogs, prediction markets, widgets, mashups, and social bookmarks.

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. www.forrester.com.

Copyright 2007 by My Personal CMO .com. All Rights Reserved.

How about if I added that you can do all of this for FREE?

Skeptical? Read on…

I’m sure you’ve heard about one of the biggest things to hit the Web in the last few years — blogging. A “blog” (derived from the term “web log”) is basically just a web site — with two key differences:

First, it’s extremely easy to add information to it. A blog is like an online journal, so you just log in, type what happened today, post it, and you’re done!

Second, you can add a simple little feature that automatically tells a whole bunch of other web sites that you’ve made an update to your blog — every time you make a change!

You may also have heard that there are millions of blogs out there… more than 28 million with a new one starting every second, according to blog directory Technorati.

However, what you may NOT know is that a blog can also be a very powerful marketing tool for your business… And some people actually earn an income just from blogging!

The fact is, blogging is fast becoming an extremely important strategy for any online marketer. An effective blog can drive swarms of traffic to your main web site Generate MORE product sales Create an additional stream of advertising income Be a great customer service tool … And much more.

Blogs have an informal, conversational style, and readers can join in by commenting on each post. Blogs can be chatty, controversial, informative, opinionated, and often humorous, and it’s this “human” aspect of blogs that draws many people to them.

But the best part about blogs is how accessible they are to EVERYONE. Blogs are FREE (or very inexpensive) to set up using services like Blogger or TypePad.

EASY to use — you can literally create your own blog in less than five minutes!

EASY to promote with all the new tools and resources that have been created specifically for blogs — like Google’s blog-only search engine, Google Blog Search.

Plus, they are PROVEN successful promotional tools for both online businesses and offline businesses. In fact, every business person should have a blog — and I suspect that soon enough, everyone will.

How You Can Use a Blog to Wildly Accelerate Your Online Success!

The fact is, blogs are no longer just online diaries of people’s personal lives. Both online and offline businesses can use blogs to take their products and services to a wider audience — increasing their traffic, leads, and sales.

Let’s look more closely at a few of the extremely powerful ways your business can benefit from a blog. With an effective business blog, you can…

Humanize your business: Because a blog is much more informal than other web sites, you can write posts in your own voice and give your business more of a human face. This helps reassure prospective customers that there is a “real person” behind the web site who will take care of their needs. It also allows you to inject much more of your own personality into your online business than your main sales site could do.

Improve your customer service: Your blog can act as a kind of interactive FAQ, allowing your customers to submit questions and you to answer them. You can also provide product updates, “How-to” articles, and other information of relevance to your customers. And prospective customers who see your blog will be encouraged by your commitment to good customer service!

Give your target market the information they’re looking for: With its automatic archiving feature — by date and category — a blog is a fantastic content management system. It’s easy for you to post new information on a regular basis, and it’s easy for your visitors to find the information they want. With a well-written, regularly updated blog, you can become a reliable resource in your industry, and build a following of loyal readers who depend on your content. These people will be your best potential customers!

Drive traffic to your sales web site: If you already have a web site, a blog can give your traffic levels a real boost. For starters, your blog will attract new visitors that you can then redirect to your main sales web site through links and special offers. But an even MORE effective technique is to use strategic keywords and links to specific sales pages to dramatically improve the search engine rankings of both your blog AND your main web site.

Build your credibility and establish yourself as an industry expert: You can give your credibility a real boost by regularly posting valuable and relevant information on your blog. It’s a great way to establish yourself as an expert in your subject area — and allow your visitors to feel much more comfortable buying from you.

Promote your products or services: You can actually sell products directly from a blog, or you can use your blog to mention new products and direct your visitors to your sales web site.

Generate extra income: There are now several advertising programs available, such as Google AdSense, that allow you to monetize your blog and generate an extra revenue stream.

There are many small business owners who are using blogs to benefit their business right now… with some spectacular results. We’ve come across farmers, PR consultants, tailors, CEOs, and many more who blog with great success.