eBusiness & Channel Strategy Professionals Need To Focus On Customer Retention
US online retail sales this holiday season will reach $44 billion, a 12 percent increase over last year and the slowest growth rate to date, according to Forrester Research, Inc. (Nasdaq: FORR). This year’s weakened growth is indicative of the difficult economic environment catching up [...]
December 21 2008 | Customer Service and Market Trends | No Comments »
Having a robust Internet marketing strategy certainly helps, but it does not necessarily guarantee the success of your online initiatives because what plays an equally important role is the effectiveness of your customer support services.
Since the thing that will ultimately decide the fate of your online business is the level of faith entrusted upon you [...]
January 01 2008 | Business Strategy & Transformation and Customer Service and Help Desk Software and IT Management | No Comments »
By Marte Cliff
How many times have you gotten a holiday greeting card in the mail from a business and said (or thought) “Yeah, yeah, yeah.” Christmas cards, even when signed by the whole office staff, look more like an obligation than a true wish for happiness.
So what can you do instead? How about a newsletter [...]
December 16 2007 | Customer Service | No Comments »
By Vera Lang
To build a strong brand with a loyal customer base, your business must create a complete chain of customer experiences with outcomes that your customers value and adore.
Repeat business is the most profitable business, and so all business should aspire to build customer loyalty. Customer loyalty is based on customer service experiences. [...]
December 12 2007 | Brand Positioning and CMO and Customer Service and Marketing Strategy and Sales | 2 Comments »
