An eCommerce Primer

Many small business owners will find the need to accept credit card payments for products and services offered on their website. When I set up my first ecommerce website I found the information surrounding online credit card purchases to be more confusing than any other aspect of marketing on the Internet. The reason as it […]

Online Shopping Carts – Preventing Customer Frustration Online

By West Andy There are millions of retail websites on the Internet that use online shopping carts to enable customers to order products or services online. If you’ve ever shopped online, however, you know that all online shopping carts are not created equal. Some are confusing to use, don’t allow you to make changes as […]

eCommerce Shopping Cart Software Usability, Are Your Customers Frustrated?

Usability is a measure of the quality of a user’s experience when interacting with a website, people have been focusing on website usability since the explosion of the world wide web in the 1990’s, but it is unfortunately an aspect that is frequently overlooked when it comes to eCommerce site design. The increasing availability of […]

Be Ready to Sell Online What Customers Want *

Earlier this year global information provider comScore Network revealed that in 2006 ecommerce revenue passed the 100 billion dollars mark. While this may not be a big deal in the offline world, this is a significant milestone for web internet marketing. That doesn’t mean of course people are going to stop going to Macy’s or […]