Effectively Using Overture/Yahoo To Get Website Visitors

Effectively Using Overture/Yahoo To Get Website Visitors

Overture or now called Yahoo because of Yahoo’s takeover, was the original inventor of the use of the P4P or Pay for Performance. Overture saw that the net was fast becoming the easiest and most convenient way to shop, and advertising was going to hit at all time high because of the several businesses in the arena.

To get a person to go to a web site than others, it requires to be very visible. Providing ads that could direct potential consumers and costumers to their web site would allow them to have an increase in hits as well as sales. Yahoo provides a service that may put a web site or company’s ad in their web site* that may be shown when certain keywords are inputted.

Yahoo provides an opportunity for any company to increase their traffic by using their services. With many people being aware of your web site, there would be more hits and visitors to your web site given the chance to view your pages as well as your products. With even a small percentage of successful sales, with a high hits volume this could still be a substantial figure for your company.

Getting a consistent substantial flow of site visitors is every company’s goal. Several techniques are devised and utilized to ensure that there wishful more people to boost the sales and to be aware of the existence of such a product or service. Site visitors are potentially the life blood of your online based business.

Yahoo/Overture utilizes the same principle as Google’s Adwords. In fact, they’re very similar to each other that they use keyword and keyword phrase searches and to determine which ads to show per search. When a person types in a keyword or keyword phrase to search for anything, the search engines gives out the results in a page. Then at the right side of the page, you’ll see selected ads that have paid for their ads to be viewed with certain keywords and keyword phrases searched.

E.g., Lets say you run a auto part* retail/wholesale web site. You select keywords that may prompt or trigger your ads to be shown in the page when a keyword is searched. When a search engine user types in Honda Accord, your ad may come up if you’ve designated that as one of your keywords. You don’t need to fully optimize your web site with Search Engine Optimization processes and techniques.

Although a few labor so hard to make their web site one of the high ranking web site* per keyword search, you get the opportunity to be on the top of the list or at least in the first page of a search result increasing your chance to be clicked on. With that, you drive traffic and site visitors to your web site a lot faster.

You’ll have to pony up a few cash when using this service though. There are another ways Yahoo/Overture will charge you. It possibly in the number of Keywords or Keyword phrases your ad uses or in the many times your ad is clicked on. Others propose several other services like having your ad show up not only in the search engine pages but also with some third party web site*.


Third party web site* support ads that have the same theme or niche as them. With more areas your ad is shown, you increase the chances of people knowing about your web site or product. With more site visitors you increase the sales of your web site which makes your investment with your ads a wise one.

With so many competitions in the online based businesses, it’s necessary to take a big leap forward from the pack by advertising. Yahoo/Overture will be a great place to begin. Several have utilized their services and have reaped the rewards of this decision. It’s a marketing scheme that will increase your internet site visitors as well as increase your sales resulting to earnings.

It takes money to make money, though there are a few techniques that are basically inexpensive or free, using a marketing service such as what Yahoo/Overture offers will provide results faster and on a larger scale. Many businesses have learned this the hard way, don’t be counted with them.