Just as an experiment, a friend of mine subscribe to ten different opt-in email marketing lists to see which ones are effective. Many sites and online businesses have resorted to sending promotional materials to people who have subscribed to them in an effort to boost their sales or hits. Opt-in e-mail marketing sends newsletters, catalogues updates and more promotional materials to site visitors who have agreed to be updated whether every month, weekly or semiannually.
Through e-mail, an net user that’s on the list will receive their updates through e-mail. If a promotional material piques their interest they’ll go to the web site to learn more or to purchase outright. For the site operators or owners, this is an opportunity to remind their list of their existence and parlor their wares. With the more web site* in the internet that proposes the same products or services in one way or the other, the competition may get pretty tight and it’s easy to be forgotten.
Back to my experimenting friend, he tried to determine which opt-in marketing schemes grabbed a person into begging for more. Some would send in very simple way, a few would very outlandish though there are a few that would just lie in between. The differences could easily be noticed and some have gotten the idea of an effective opt-in marketing scheme. He dubbed them effective as he felt like he just couldn’t wait to go their web site and learn more, the more persuasive ones even got him midway to reaching for his wallet and to his credit card before he realized this was only for an experiment.
Several companies and web site present their promotional materials in a wide variety of concepts. Each has their own distinctive style and designs, but more than the outline and the presentation, the content and the articles are what keeps the attention of your potential customer locked on to your opt-in marketing medium. Creativity is the key here.
From talking to many satisfied opt-in list subscribers and forums, I’ve learned of what is essential in opt-in marketing and what makes the subscribers begging for more rather than lining up to unsubscribe.
Keep your promotional materials light, creative and original. Several people are stressed out as it’s. Getting a stuffy business proposal instead of a light hearted email may just agitate them more. A warm friendly smile or banter is always more wanted than a dangerous business meeting or proposal. Though you do want your customers to take you and your products and services seriously, you also would like to show them that you know how to have fun.
Splash a few color in your e-mails as well as provide some photos and articles that may be related to you but show good news or good light hearted images as well. Offer a newsletter or promotional materials that will keep them in a light mood. Make your materials eye catching and grabbing that they wont be able to take their eyes of them. Pique their interests.
Have good content and article, even if it means investing in an experienced and professional copy writer to write them for you. An effective copy writer should be able to build trust between you and your customers. They should be able to establish your credibility in what they write. It must be informative but not too stuffy. Let go of the professional jargons and “talk“to your recipients.
A good article and content should be able to outline the profits of your product and services and why they require what you’re proposing. But don’t look to be overeager and too persuasive. It should be able to entertain as well as lead them to purchasing from you.
Your promotional materials should be clear. Don’t leave people guessing. You should lead them to you and not vice versa. Explain to them what they require to do in a manner that won’t be confusing. Try to anticipate also what your target client requires. Do your enquiry and information gathering, many web site* will be able to aid you with that.
Provide clear and crisp images of what you’re providing. If the people know what you’ve for them, they’re more probable to beg for more. E.g., if you’re selling a car, provide them photos but only enough to encourage them to go to your web site for more.