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eMarketer Articles and Newsroom Posts
Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research

Newsroom: Exodus from Pay TV Accelerates Despite OTT Partnerships
24 Jul 2018 at 4:01am
Cord-cutters to jump more than 30% this year Even as traditional pay TV providers form partnerships with former over-the-top (OTT) rivals to retain customers, cord-cutting continues to outpace projections. According […]

Newsroom: Amazon Has Nearly 50% of US Ecommerce Market
13 Jul 2018 at 4:01am
Companyâ??s ecommerce business will jump almost 30% in 2018 When it comes to the US ecommerce market, Amazon is leaving the competition in the dust. This year, the online shopping […]

Newsroom: US Retailers Account for 1 in 5 Digital Ad Dollars
28 Jun 2018 at 4:01am
Sectorâ??s investment will reach $23.50 billion this year June 27, 2018 (New York, NY) â?? The US retail industry will continue to dominate the digital ad business this year. Retailers […]

Newsroom: Zelle to Overtake Venmo in 2018
13 Jun 2018 at 4:01am
Square Cash distant third for P2P apps June 13, 2018 (New York, NY) â?? It may be one of the newest services for transferring money to a friend using a […]

Newsroom: India?s Ecommerce Market Continues to Surge
7 Jun 2018 at 4:01am
Rising internet and smartphone use in the country fuels growth London, 7 June 2018: Retail ecommerce sales in India will climb 31.0% this year to reach $32.70 billion, according to […]

Newsroom: eMarketer Lowers US Airbnb Forecast
6 Jun 2018 at 4:01am
Competition increasing from hotels and online travel sites June 6, 2018 (New York, NY) â?? While Airbnb has benefited from a surge in overall digital travel bookings, its growth is […]

Newsroom: Starbucks App Leads Mobile Payment Competitors
22 May 2018 at 4:01am
But user share shrinking for top players as new challengers enter market May 22, 2018 (New York, NY) â?? Starbucks will remain the most popular proximity mobile payment app, staying […]

Newsroom: eMarketer Cuts US Uber Forecast
15 May 2018 at 4:01am
Beleaguered app losing users to Lyft May 15, 2018 (New York, NY) â?? Following a series of public relations scandals last year and the aggressive expansion of Lyft, eMarketer has […]

Newsroom: eMarketer Breakfast Event â?? â??State of Digital: Trust at the Cro…
9 May 2018 at 4:01am
May 9, 2018 (New York, NY) â?? From data breaches and privacy fears to brand safety concerns related to programmatic ad buying, marketers have plenty of reasons to worry about […]

Newsroom: More than a Quarter of India?s Population Will Use a Smartphone Thi…
3 May 2018 at 4:01am
Smartphone market in India is the highest growing in the world May 3, 2018 (London, UK) â?? In India, 337.0 million people, or more than a quarter of the population, will use […]

Article: Marketing in China: Can Machine Learning Solve the ROI Problem?
24 Jan 2018 at 4:01am
William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.

Article: Why Premium Publishers Are in a Prime Position for 2018
19 Jan 2018 at 4:01am
Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.

Article: How Artificial Intelligence Can Transform the Digital Out-of-Home Ma…
17 Jan 2018 at 4:01am
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.

Article: For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
10 Jan 2018 at 4:01am
Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.

Article: Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
3 Jan 2018 at 4:01am
Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.