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eMarketer Articles and Newsroom Posts
Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research
Article: Marketing in Mexico: YouTube Boasts Cable TV-Size Audience
24 May 2013 at 4:01am
John Farrell, YouTube's director of content partnerships for Latin America, spoke to eMarketer about the evolving market for online video in Mexico and YouTube?s business there.
Article: Social Advertisers Rely on Branded Pages More Than Paid Ads
24 May 2013 at 4:01am
US advertisers are taking full advantage of social media as a free channel through which to reach customers. Research shows that more advertisers use social platforms to create branded pages than to purchase ads. Those who do buy targeted ads are most interested in narrowing their message according to demographics.
Article: Consumer Goods Industry Takes the UK Video Ad Lead
24 May 2013 at 4:01am
As video advertising gets bigger, the participating industries are shifting somewhat. Research shows that the consumer goods category has surpassed entertainment for video ad impressions. Entertainment sites still hosted the most video ads, but gaming, sports and music all grew their share.
Article: To Handle Big Data, Advertisers Turn to DMPs
24 May 2013 at 4:01am
Big Data offers marketers a lot of promise—along with many headaches—as the quantity of data out there makes it hard to create actionable insights. Data management platforms (DMPs) are increasingly being used to manage and process the many different kinds of incoming data and put it to use.
Article: TV, Video Habits See Big Changes
23 May 2013 at 4:01am
US consumers are watching more streaming and online video content, and as they do, cable is losing viewers. And while more than one out of five consumers report cutting their cable subscription, over-the-top (OTT) content is only getting more popular.
Article: Mobile Ad Spend on the Rise in Germany and France
23 May 2013 at 4:01am
According to a new eMarketer report, Germany and France lag far behind the UK in ad spending devoted to mobile, but outlays will increase fast over the next few years. Improved measurement should help more marketers make the mobile leap, and a focus on leveraging mobile?s potential role in the purchase funnel will also drive greater ad spend.
Article: Smartphones in the Hands of the Youngest Demographic
23 May 2013 at 4:01am
US kids as young as elementary-school age are increasingly picking up smartphones, with research finding 19% of this demographic use the devices. Among the devices owned and used by school-age children, smartphones see penetration levels just behind PCs.
Article: Slow and Steady Continued Gains for US Digital Travel Sales
22 May 2013 at 4:01am
Travel is already a mature online sector in the US and digital sales will continue to rise at a healthy clip, even as travel?s share of total ecommerce sales begins to decline, according to a new eMaketer report. Mobile will be a big part of the continued growth story.
Article: Smartphones Are Increasingly UK Kids' Mobile Phone of Choice
22 May 2013 at 4:01am
According to eMarketer estimates, 36.6% of mobile phone users ages 0 to 11 used smartphones in the UK in 2012, and this is expected to almost double by 2017. Kids are increasingly utilizing the device?s full capabilities, making limited-function mobile phones a potentially tough sell.
Article: In China, a Broad Affinity for Apps
22 May 2013 at 4:01am
Smartphone users in China are by no means cynical about apps. Users in the country were more likely to download and try out new apps than those in the US. China?s smartphone users were also more likely to make in-app purchases.
Newsroom: eMarketer Event: Detroit Breakfast ? June 18, 2013
21 May 2013 at 4:01am
  Tuesday June 18th, 2013Â - Detroit, MI eMarketer’s Noah Elkin will be delivering a presentation titled “KEY DIGITAL TRENDS FOR 2013 AND BEYOND”   About eMarketer’s Detroit Breakfast Join us [...]
Newsroom: eMarketer Event: Chicago Breakfast ? June 3, 2013
10 May 2013 at 4:01am
  Monday June 3rd, 2013 - Chicago, IL eMarketer’s Noah Elkin will be delivering a presentation titled “KEY DIGITAL TRENDS FOR 2013 AND BEYOND”   About eMarketer’s Chicago Breakfast Join us Monday, [...]
Newsroom: eMarketer Event ? London Breakfast ? May 23, 2013
10 May 2013 at 4:01am
  Thursday, May 23rd, 2013 - London, UK eMarketer’s UK Analysts will be delivering a presentation titled “The Changing UK Consumer”   About eMarketer’s London Breakfast Join us Thursday, May 23, 2013 [...]
Newsroom: eMarketer: Emerging Markets Drive Facebook User Growth
9 May 2013 at 4:01am
But analysis of many sources suggests user numbers in mature markets are not falling. NEW YORK, NY (May 9, 2013)—India, Brazil and Russia, along with the Middle East and Africa, [...]
Newsroom: eMarketer: Smartphones, Tablets Drive Faster Growth in Online Buyin…
24 Apr 2013 at 4:01am
NEW YORK, NY (April 24, 2013)â??Mobile shoppingâ??particularly on tablet devicesâ??is having an outsize impact on the ecommerce world, contributing to an increasing share of US retail ecommerce sales and exerting [...]