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eMarketer Articles and Newsroom Posts
Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research

Article: Using the Right Technology and Data to Keep Mobile App Users Engaged
22 Nov 2017 at 4:01am
Lou Orfanos, head of sales and marketing at Localytics, spoke with eMarketer about tactics and technologies that are helping marketers build up their apps' active and engaged user bases.

Article: Listen In: Thankful/Not Thankful: Digital Developments We Loved and …
22 Nov 2017 at 4:01am
In a special Thanksgiving episode of eMarketer's "Behind the Numbers" podcast, hosts Marcus Johnson and Ezra Palmer consider some of this year's key trends—pricey smartphones, massive digital sales days and more—and ask a simple question: "Should we be thankful for this?"

Article: Advertisers Express Interest in Bringing Programmatic In-House
22 Nov 2017 at 4:01am
With programmatic raising concerns related to inventory quality, brand safety and viewability, talk about advertisers bringing such efforts in-house has grown. But surprisingly few have actually done so.

Article: B2B Marketers Find Content Downloads Drive Conversions
22 Nov 2017 at 4:01am
B2B marketers deal with a more complex path to purchase. New research shows that offering potential clients content downloads can help to drive conversions.

Article: Listen In: Spotify's Approach to Targeting and Personalization
21 Nov 2017 at 4:01am
In the latest episode of eMarketer's "Behind the Numbers" podcast, we welcome Spotify's Danielle Lee for a conversation about personalization, targeting and people-based marketing.

Article: Here's How Mobile App Publishers Are Defending Against Ad Fraud
20 Nov 2017 at 4:01am
Ad fraud remains a top concern for those running mobile campaigns. A new report by Singular found that solutions include rule-based and statistical methods.

Article: A Positive Outlook for Canada's Podcast Market
20 Nov 2017 at 4:01am
Corey Coates, co-founder and chief expectations manager at Podfly Productions, discusses Canada's podcast space.

Article: Marketing in Singapore: Embracing Campaign Goals Over Metrics
17 Nov 2017 at 4:01am
Germaine Ng Ferguson, general manager of integrated solutions and analysis at Singapore-based telecom StarHub, discusses why brands are demanding too much from campaign metrics.

Article: Listen In: Top Marketers Discuss Brand Safety
17 Nov 2017 at 4:01am
In the fifth and final episode of our "Critical Challenges" series, we dig into the topic of brand safety, featuring highlights from our one-to-one interviews with top marketing executives from around the world.

Article: Can Too Much Phone Usage Affect a Relationship?
17 Nov 2017 at 4:01am
A survey of US mobile phone users finds that the more time respondents spend on their devices, the more likely they are to report troubled relationships.

Newsroom: Amazonâ??s Share of US Ecommerce to Surpass 40% In 2017
26 Oct 2017 at 4:01am
<p>Top 10 retailers make up nearly two-thirds of US ecommerce sales In eMarketerâ??s first-ever forecast of the top 10 US companies ranked by retail ecommerce sales, Amazon sits at the [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/amazons-share-us-ecommerce-surpass-40-2017/">Amazonâ??s Share of US Ecommerce to Surpass 40% In 2017</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>

Newsroom: eMarketer and Starcom Worldwide Release Seventh Annual Report on th…
25 Oct 2017 at 4:01am
<p>NEW YORK AND LONDON (October 25, 2017) â?? eMarketer, in collaboration with Starcom Worldwide, has published its annual â??Global Media Intelligence (GMI) Reportâ? on key digital trends worldwide, designed for [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/emarketer-starcom-worldwide-release-seventh-annual-report-state-global-media-landscape/">eMarketer and Starcom Worldwide Release Seventh Annual Report on the State of the Global Media Landscape</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>

Newsroom: Indiaâ??s Mobile Ad Spending to Grow 85% This Year, Emarketer Estim…
5 Oct 2017 at 4:01am
<p>A growing demand for smartphones will fuel mobile ad expenditures London, 5 October, 2017: Traditional media still takes the majority of ad spend in India, but mobile platforms are becoming [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/emarketer-indias-mobile-ad-spending-grow-85-year-emarketer-estimates/">Indiaâ??s Mobile Ad Spending to Grow 85% This Year, Emarketer Estimates</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>

Newsroom: Digital Ad Spend Set to Surge in Southeast Asia
27 Sep 2017 at 4:01am
<p>Strong mobile investment predicted across the region London, 28 Sept 2017: Digital ad spend in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam is poised to swell thanks to heavy mobile [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/digital-ad-spend-set-surge-southeast-asia/">Digital Ad Spend Set to Surge in Southeast Asia</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>

Newsroom: Mobile to make up more than half of all digital ad spend in Nordics
27 Sep 2017 at 4:01am
<p>London, 27 September 2017: In 2017, mobile will make up more than half of all digital ad spending in the Nordic countries of Norway Sweden and Denmark, according to eMarketerâ??s [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/mobile-digital-ad-spend-nordics/">Mobile to make up more than half of all digital ad spend in Nordics</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>