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eMarketer Articles and Newsroom Posts
Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research

Article: Data Feed for July 20, 2017
20 Jul 2017 at 4:01am
A scan of new data from around the world

Article: In India, Mobile Financial Services Are Displacing Traditional Ones
20 Jul 2017 at 4:01am
In India, mobile payments are used by internet users nearly as much as credit cards. And the country’s younger age groups are using mobile banking services in large numbers.

Article: Facebook Explores a News Subscription Product
20 Jul 2017 at 4:01am
The initiative comes in response to publisher concerns about consumer consumption of news on social networks.

Article: Europe's Fashion Ecommerce Platform Zalando Adds Loyalty Plan to Kee…
20 Jul 2017 at 4:01am
Fashion-focused European ecommerce heavyweight Zalando is launching an Amazon Prime-like paid membership program as it looks to keep ahead of its hard-charging US rival’s share of the region’s digital commerce.

Article: Listen In: 'Fake News,' Trust in Media and the Consequences for Adve…
20 Jul 2017 at 4:01am
In the latest episode of "Behind the Numbers," we tackle the rise of "fake news," the erosion of consumer confidence in mainstream media and the unfolding challenges these trends pose for advertisers and publishers.

Article: Concerns About Online Safety in Great Britain Mirror US More Than Eu…
19 Jul 2017 at 4:01am
Internet users in Great Britain are more aligned with their US counterparts when it comes to online safety concerns when compared with peers in Germany, France and the Nordics.

Article: India-Based Ecommerce Firm Flipkart Reportedly Ups Bid for Rival Sna…
19 Jul 2017 at 4:01am
India’s ecommerce sector is set for a shakeup thanks to Amazon’s aggressive moves into the market. One market leader, Flipkart, is trying to take on a withering rival.

Article: Marketers Face Challenges in Working with Location Data
19 Jul 2017 at 4:01am
Many marketers look to location data to deliver relevant mobile ads to consumers. But new data finds that some don’t fully understand how to leverage location to hone their messaging—and that’s just one of the many hurdles they face.

Article: Listen In: The Future of Apps
19 Jul 2017 at 4:01am
In the latest episode of "Behind the Numbers," analyst Cathy Boyle and researcher Chris Keating discuss the market for mobile apps, and what it means for businesses.

Article: Data Feed for July 19, 2017
19 Jul 2017 at 4:01am
A scan of new data from around the world

Newsroom: eMarketer Announces Launch of Benchmarksâ??a Dashboard for Performa…
18 Jul 2017 at 4:01am
<p>July 18, 2017 (New York, NY) &#8211; eMarketer is excited to announce Benchmarks, a new tool that enables marketers to instantly evaluate and compare their campaign performance against a collection [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/emarketer-announces-launch-benchmarks/">eMarketer Announces Launch of Benchmarksâ??a Dashboard for Performance Metrics Across Digital Channels</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>

Newsroom: eMarketer Forecasts WeChat Users in China to Top 494 Million
13 Jul 2017 at 4:01am
<p>Nearly 85% of mobile messaging users in the country will be on the platform London, UK (July 12, 2017) â?? Mobile messaging service WeChat is by far the No. 1 chat [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/emarketer-forecasts-wechat-users-china-top-494-million/">eMarketer Forecasts WeChat Users in China to Top 494 Million</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>

Newsroom: eMarketer Releases New Addressable TV Ad Spending Estimates
12 Jul 2017 at 4:01am
<p>New York, NY (July 12, 2017) &#8212; Targeted, or addressable, TV ad spending in the US is growing quickly, but will remain a small portion of total TV spend for [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/emarketer-releases-new-addressable-tv-ad-spending-estimates/">eMarketer Releases New Addressable TV Ad Spending Estimates</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>

Newsroom: New eMarketer Forecast Sees Mobile Driving Retail Ecommerce in China
5 Jul 2017 at 4:01am
<p>Retail ecommerce sales projected to top $1.13 trillion in 2017 London, UK (July 5, 2017) â?? Chinaâ??the worldâ??s largest ecommerce marketâ??is set for continued growth in 2017, according to eMarketerâ??s [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/new-emarketer-forecast-sees-mobile-driving-retail-ecommerce-china/">New eMarketer Forecast Sees Mobile Driving Retail Ecommerce in China</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>

Newsroom: eMarketer Forecasts Strong Growth in Facebook Users in India
28 Jun 2017 at 4:01am
<p>Mobile devices will drive adoption of the social network London, UK (June 28, 2017) â?? India has experienced explosive growth in the number of Facebook users over the past few [&#8230;]</p><p>The post <a rel="nofollow" href="http://www.emarketer.com/newsroom/index.php/emarketer-forecasts-strong-growth-facebook-users-india/">eMarketer Forecasts Strong Growth in Facebook Users in India</a> appeared first on <a rel="nofollow" href="http://www.emarketer.com/newsroom">eMarketer Newsroom</a>.</p>