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Newsroom: Starbucks App Leads Mobile Payment Competitors
22 May 2018 at 4:01am
But user share shrinking for top players as new challengers enter market May 22, 2018 (New York, NY) â?? Starbucks will remain the most popular proximity mobile payment app, staying […]

Newsroom: eMarketer Cuts US Uber Forecast
15 May 2018 at 4:01am
Beleaguered app losing users to Lyft May 15, 2018 (New York, NY) â?? Following a series of public relations scandals last year and the aggressive expansion of Lyft, eMarketer has […]

Newsroom: eMarketer Breakfast Event â?? â??State of Digital: Trust at the Cro…
9 May 2018 at 4:01am
May 9, 2018 (New York, NY) â?? From data breaches and privacy fears to brand safety concerns related to programmatic ad buying, marketers have plenty of reasons to worry about […]

Newsroom: More than a Quarter of India?s Population Will Use a Smartphone Thi…
3 May 2018 at 4:01am
Smartphone market in India is the highest growing in the world May 3, 2018 (London, UK) â?? In India, 337.0 million people, or more than a quarter of the population, will use […]

Newsroom: Amazon Echo Losing Share as Speaker Rivalry Heats Up
2 May 2018 at 4:01am
Smart speakers surpass wearables in gadget race May 2, 2018 (New York, NY) â?? While Amazon Echo dominates the voice-enabled speaker market, its user share is slowly shrinking, as those of Google […]

Newsroom: Media Use Close to Saturation Point in the UK
1 May 2018 at 4:01am
May 1, 2018 (London, UK) â?? People in the UK will engage with media more than ever this year, but overall consumption has plateaued, according to eMarketerâ??s latest time spent with media […]

Newsroom: China: Mobile Usage Will Overtake TV This Year
19 Apr 2018 at 4:01am
The popularity of digital video is a key contributor London, 19 April 2018: This year, for the first time, adults in China will spend more time with their mobile devices than […]

Newsroom: Native Ad Spend Will Make Up Nearly 60% of US Display Spending in 2018
11 Apr 2018 at 4:01am
April 11, 2018 (New York, NY) â?? Thanks to the massive growth of advertising on social networks and mobile devicesâ??two areas where native ads dominateâ??native advertising now accounts for more […]

Newsroom: eMarketer Hires Former Ad Age Editor as Content Strategist and Exec…
10 Apr 2018 at 4:01am
April 10, 2018 (New York, NY) â?? eMarketer is proud to announce that Ann Marie Kerwin has been appointed head of content strategy and executive editor for its flagship product, […]

Newsroom: More than 80% of US Digital Display Ads Will Be Bought Programmatic…
9 Apr 2018 at 4:01am
By 2020, more than $65 billion will be spent on programmatic digital display advertising April 9, 2018 (New York, NY) â?? Over $46 billion will go to programmatic advertising in […]

Article: Marketing in China: Can Machine Learning Solve the ROI Problem?
24 Jan 2018 at 4:01am
William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.

Article: Why Premium Publishers Are in a Prime Position for 2018
19 Jan 2018 at 4:01am
Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.

Article: How Artificial Intelligence Can Transform the Digital Out-of-Home Ma…
17 Jan 2018 at 4:01am
Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.

Article: For Ad Buyers, a Tale of Two Identity Graphs Emerges in 2018
10 Jan 2018 at 4:01am
Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.

Article: Mobile Apps, Influencer Marketing Top Fraud Targets for 2018
3 Jan 2018 at 4:01am
Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.