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Latest Online Marketing Research Insights from eMarketer

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eMarketer Articles and Blog Posts
Internet, Business & Ecommerce Statistics: Email Marketing & Online Market Research

Article: Local Social Ad Spending Set to Surge
21 May 2012 at 4:01am
Geolocation boosts local prospects

Article: Mobile Devices Keep Execs Connected on Vacation, Weekends
21 May 2012 at 4:01am
Tablets, smartphones used by more execs after hours than local or national newspapers

Article: Mobile Phone User Growth Plateaus in Argentina
21 May 2012 at 4:01am
Mobile phone user growth plateaus, but mobile internet uptake increases dramatically

Blog: eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media
18 May 2012 at 4:01am
To listen and watch playback of the webinar, How & Why B2B Marketers Are Turning to Social Media, click here. You can view the PowerPoint deck below. View more presentations [...]

Article: Beam Looks to Digital to Extend the In-Person Experience
18 May 2012 at 4:01am

Article: Women Click on More Facebook Ads
18 May 2012 at 4:01am
In Q4 2011, US women on Facebook were 12% more likely than men to click on ads

Article: Ecommerce Booming Down Under
18 May 2012 at 4:01am
High online buyer penetration and the growth of average sales per user spur sales

Article: Are Marketers Missing Multichannel Opportunities?
17 May 2012 at 4:01am
Brands and agencies focus on digital basics, neglect multiscreen experiences

Article: Digital Is the Place to Reach US Asians
17 May 2012 at 4:01am
High adoption of online, mobile and social activities

Article: Paywall Resistance Softens When Content Is Right
17 May 2012 at 4:01am
Users more likely to pay for entertainment-focused content

Article: Mobile Phone Shoppers Show Growing Preference for Text Marketing
16 May 2012 at 4:01am
One in five respondents has made an online purchase on a mobile phone

Blog: May 11, 2012: eMarketer in the News
14 May 2012 at 4:01am
Here are a few of the top stories in which eMarketer data has been featured in the past week or so: Financial Times – Chief Calls AOL Undervalued After Patent [...]

Blog: May 4, 2012: eMarketer in the News
8 May 2012 at 4:01am
Here are a few of the top stories in which eMarketer data has been featured in the past week or so: Marketplace – Target vs. Amazon: A Battle Over ‘Showrooming’ [...]

Blog: April 27, 2012: eMarketer in the News
1 May 2012 at 4:01am
Here are a few of the top stories in which eMarketer data has been featured in the past week or so: The Wall Street Journal – Facebook’s Growth Slows as [...]

Blog: April 20, 2012: eMarketer in the News
23 Apr 2012 at 4:01am
Here are a few of the top stories in which eMarketer data has been featured in the past week or so: The New York Times – An Online TV Site [...]