Making Money with Articles: The Importance of Keywords

Keyword density and placement are important parts of optimising your articles for search engines. Search engine spiders scan a page in a way that makes it important to place your keywords where they’ll be observed and recognized as a keyword, so that your article will come up when somebody looks for that keyword.

What is a Keyword?

A keyword is a word that’s going to be placed in your article many times, not just once as that would create every word a keyword. When a spider sees that you’ve a word placed many times in an article, it will determine that your page possibly useful to users that search for such a keyword.

Over optimising Your Articles

It’s important to note that there’s also such a thing as over optimising your articles for particular words, this is called “keyword stuffing”. When you stuff keywords in an article a spider will detect that you’re trying to trick it into placing your article high in the search engine results for that word, and will alternatively penalize your web site and your page for doing such. This may even affect the rankings of your other pages or get your web site blacklisted from a particular search engine if you’re found keyword stuffing too many times.

What is Keyword Density?

Keyword density is how many times your keyword is placed in your article. Most use a percentage to determine how many times they’ll put a keyword in an article. For example, if you’ve a 500 word article and wish to achieve a keyword density of 5%, then you’ll require to have the keyword in your article exactly 25 times. You may find hundreds of resources and guides recommending one keyword density over another and the reasons behind the logic, however, in the end you’ll have to determine which density is more fruitful for your articles. Each webmaster as their own density that they like to achieve based on past results. As long as you don’t over optimise and you’re making enough profit from your rankings, then you may choose whatever keyword density you like.

The Right Density

Regardless what exact density you select, it’s important to place keywords so that there are more at the beginning and end to create an hour glass effect. Having the right keyword density in your article makes it more likely that you’ll make money off of that article as it will rise in the search engine results and be seen by more people.