Site Publishers Must Actively Engage Online Users to Combat Audience Fragmentation

Although the growth of the Web audience is slowing and online news readership is flat, it is still possible to capture and retain new online audiences. According to a new research study published by JupiterResearch, “Best Practices in Networked Media: Countering Audience Fragmentation: “It is essential for content producers to focus on the things they […]

Follow-Up Marketing: How to Win More Sales with Less Effort

A study done by the Association of Sales Executives revealed that 81% of all sales happens on or after the fifth contact. If you’re a small business owner and you’re only doing one or two follow-ups imagine all the business you’re losing. Not following up with your prospects and customers is the same as filling […]