Survey sheds light on N. American Gen X vs. Gen Y

Forrester Research, Inc. released the results of its 2008 North American Technographics® Benchmark survey, its largest annual data set about consumers’ technology adoption and attitudes, based on a mail survey of nearly 61,000 consumers representing 53,000 households in the US and Canada. A rich data asset for Consumer Market Research professionals’ product planning and go-to-market […]