Marketing Strategy: 7 Steps to Market Segmentation – part 2

part 2 of the article: STEP 4: Identify the determining dimensions Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power. Reviewing the needs and attitudes of those you included within each market […]

Marketing Strategy: 7 Steps to Market Segmentation – part 1

By Otilia Otlacan Market segmentation is widely defined as being a complex process consisting in two main phases: – identification of broad, large markets – segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly. Everyone within the Marketing world knows and speaks of segmentation yet not […]

Branding Your Complete Customer Service Experience

By Vera Lang To build a strong brand with a loyal customer base, your business must create a complete chain of customer experiences with outcomes that your customers value and adore. Repeat business is the most profitable business, and so all business should aspire to build customer loyalty. Customer loyalty is based on customer service […]

Components Of A Marketing Strategy

To successfully start and run a business and earn consistent profit, the business needs to be based upon certain fundamental tried and test business platforms. These platforms are independent of the business and it is believed that the reason for failure of many business of the failure to pay attention to certain core elements of […]