Using Product Recommendations To Increase Your Bottom Line
In associate marketing, there are a lot of ways in which you may increase your profit and maintain the account that you’ve worked so hard for already. Most of the methods and tactics may be learned easily. No need to go anyplace and any further.
They’re available online, 24 hours a day and 7 days a week.
Among the more important ways of increasing associate marketing bottom line and sale is through the use of product recommendations. Many marketers know that this is among the most efficient ways in promoting a certain product.
If the clients or visitors trust you enough, then they’ll definitely trust your recommendations. Be very careful in using this approach, though. If you begin promoting everything by recommendation, your credibility will actually wear off. This is seen specially when recommendations are seemingly exaggerated and without much merit.
Don’t be afraid to mention things that you don’t like about a given product or service. Instead of lose any points for you, this will make your recommendation more truthful and will tend to increase your credibility.
Furthermore, if your visitors are actually interested in what you’re proposing, they’ll be more than delighted to learn what is good about the product, what isn’t so good, and how the product will profit them.
When you’re recommending a sure product, there are a few things to remember on how to make it work effectively and for your advantage.
Sound like the true and leading expert in your field.
Remember this simple equation: cost resistance diminishes in direct proportion to trust. If your visitors feel and think that you’re an expert in your niche, they’re more prepared to making that buy. On the other hand, if you’re not exuding any confidence and self-assurance in endorsing your products, they’ll probably feel that same way and will go in search of another product or service which is more thinkable.
How do you build this aura of expertise? By proposing unique and new solutions they’d not get anywhere else. Show proof that what you are promoting works as promised. Display prominent testimonials and endorsements from respected and known personalities, in related fields naturally.
Avoid hype at any cost. It’s better to sound low key and confident, than to scream and seek attention. Besides, you’d not wish to sound unprofessional and have that thinking stick to your potential clients and customers, now would you? Best to look cool and self-confident simultaneously.
And remember; prospects are not stupid. They’re really turning to experts and may already know the things that you know. If you back up your claims with hard facts and data, they’d gladly put down hundreds, or even thousands worth of profit to your promotions. But if you don’t, they’re smart enough to try and view your competitors and what they’re proposing.
While recommending a product, it’s also important that you give out promotional freebies. People are already familiar with the concept of proposing freebies to promoting your won products. But very few people do this to promote affiliate products. Try to offer freebies that can promote or even have some information about your products or services.
Before you add recommendations to you product, it’s given that you should try and test the product and support. Don’t run the risk of promoting junk products and services. Just think how long it took you to build credibility and trust among your visitors. All that will take to destroy it’s one big mistake on your part.
If possible, have recommendations of products that you’ve 100% confidence in. Test the product support before you begin to ensure that the people you’re referring it to wouldn’t be left high and dry when a problem suddenly arouse.
Have a look at your affiliate market and consider the strategies you’re using. You may not be concentrating on the recommendations that your products need to have. You plan of action is sometimes not the only thing that is making your program works.
Try product recommendation and be among those few who have proven its worth.