What Rising Stars Should Know
Please note it is your responsibility to evaluate the accuracy, completeness and usefulness of any information, opinion or advice contained in the content below.This article offers career-determining advice for marketing rookies and some reminders for veteran marketing VP’s.
In his article ‘ 4 Things You Should Never Say to the CEO’ posted at hotjobs by the speech writer of GE’s famous prior-CEO John Welsh, he points out some valuable advice for any corporate rising star or VP.
When you talk to a CEO or a CMO, the advice is the same. The four detrimental verbal mistakes he is alerting to are:
1. “I’ll have to get back to you on that.” You’re giving a presentation, but you didn’t do your homework properly. Welch fired one vice president who gave that answer several times during a presentation. Avoid this!
Solution: know your facts and don’t fold when challenged. Details can be important when they are of interest to a CEO.
2. Making fun of a corporate program. Some corporate initiatives lack lustre and depth, others never received a catchy title, or worse, receive an unfortunate title, that begs for fun making and jokes.
Solution:Don’t joke about any initiative. The CEO usually buys into initiatives to some degree and poking fun at them is poking fun at her. If you don’t value a certain initiative, keep your mouth shot!
3. Tell jokes at the beginning of a presentation.
Solution: don’t waste a CEO’s time and be serious about your subject matter. After all, it is a big deal that you get time from a CEO.
4. Answer back to a CEO: “That can’t be done.”
Solution: No matter how impossible the request from a CEO who wants something done, the right answer is: “Difficult, not impossible.
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March 16 2008 10:20 am | Career Advice and Marketing Team
